McDaid Public Relations Sarah McDaid freelance public relations consultant

Sarah McDaid is an award-winning independent PR consultant in Edinburgh, with 10 years’ experience of putting clients in the headlines.

Craft beer, fine art, anaerobic digestion, an ancient cannon’s MOT, wind farms, ultrafast lasers, recruitment campaigns, food waste, animal welfare, whisky, cash flow, floristry and education policy: these are just some of the topics Sarah has highlighted in the media in recent years.

Sarah works with clients on one-off projects or on a retained basis to support their businesses. A senior practitioner, Sarah will give you honest and informed advice about your communication strategy.

Sarah is an accredited member of the Chartered Institute of Public Relations (CIPR) and adheres to the highest standards of professional conduct.

Shortlisted for Low Budget Campaign of the Year, PR Moment awards 2017

PR Moment Awards 2017

Get in touch...

Why McDaid PR

“Sarah is a super efficient, friendly and switched on PR who knows exactly what journalists need. You don't ever have to ask her for anything twice.”

Gaby Soutar, Scotsman

“Thanks to Sarah our work received fantastic coverage, ranging from local newspapers to BBC interviews.”

Professor Daniele Faccio, leader of the Extreme Light group at Heriot-Watt University

“Sarah is one of the most focused, effective and results-driven PR professionals I have ever worked with. Quite simply, she's fantastic. Hire her.”

Esther Black, corporate affairs and policy manager

“I wouldn’t hesitate to recommend Sarah to any developer who needs assistance with community and stakeholder outreach.”

Simon Morgan, development manager, REG Windpower


Make your mark in the media

Sarah has placed clients in the Times, Guardian, i, Scotsman, Herald, Press and Journal, BBC, STV and many international titles. She also knows the power of local and trade press and targets stories accordingly.

She’ll ensure your story gets attention from journalists, editors and online communities by using the right tricks of the trade: press releases, photocalls, features, exclusives, social media activity or briefings, all based on a sound and thoughtful PR strategy.

Sarah knows what makes a good story, what doesn’t, and how to create news when there isn’t any.


Whether you're launching a product, want to increase and enhance your profile, or need advice on how to get started on social media, Sarah is always happy to have a chat about how she could help. If she’s not the right woman for the job she’ll tell you who is.
07866 789 688